ABOUT YOO

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YOOKNIGHTED, The meaning of the name just explains us as a whole, we are (UNITED). Though spelled awkwardly it still has pure meaning and great value cause in a world where everyone and everything looks so much alike being an "individual" and having individuality to us at least is of the utmost importance.

Inspired by the cultures of the old and new NEW YORK we slowly set out to have our voices heard and try to separate ourselves from the normal everyday shit and make our mark. In 2006 our lifestyle brand name YOOKNIGHTED was finally established with hopes of reflecting our views our interests, founded by William Pena, Christian Pena, John Rosario of East New York Brooklyn three friends who had a deep appreciation for many similar things. Film, Music, Fashion also Art fueled us as a brand and gave us the tools needed to succeed.

By blending Our unique views of everyday cultures/life along with our own personal inspirations we intend on reaching those who feel the same as we do those who some may consider outsiders, no specific city or state just those who deal with EVERYDAY STRUGGLES.
"WE ARE YOOKNIGHTED"